Susan has conducted innovative research within the healthcare and pharmaceutical field utilizing powerful methodologies and techniques. A recent case study was conducted by Susan and a team of colleagues to understand the tipping points leading to Rheumatoid Arthritis patients considering the use of biologics for treatment. A hybrid-methodology research study was conducted with 31 rheumatologists, 25 patients considering a biologic and 33 patients on a biologic. Web-enhanced one-hour individual telephone interviews and three-day online discussion boards were used. One of the purposes of the study was to showcase the power of using “projective” research techniques in the world of healthcare.
A case study presentation entitled: Understanding Critical Tipping Points By Going Deeper Faster: Leveraging Mixed Methods, Digital/Online technology & Innovative Projective Techniques was presented at two 2015 national conferences: PMRG Healthcare Market Researchers Conference in Washington DC and the Qualitative Research Consultants Association in Orlando, FL.
Download the presentation here [2.8mb PDF].